How to Find Your Google Analytics ID
How To Find Google Analytics Tracking ID
Once you’ve signed up for Google Analytics, you’ll be able to retrieve your tracking ID.
Universal Analytics
To find your Universal Analytics Tracking ID:
- Open Google Analytics
- Click the ‘Admin’ tab
- In the left-hand column, click Tracking Info
- Click ‘Tracking Code’
- Your code will be available here. For Universal Analytics users, the codes start with “UA.”
GA4 Measurement ID
To find your Google Analytics 4 Measurement ID:
- Open Google Analytics
- Click the ‘Admin’ tab
- In the left-hand column, click Data Streams
- Select a data stream from the list
- Your code will appear in the top right-hand corner of the page. For GA4 users, the codes start with “G.”
How to Implement Tracking ID on Your Website
There are two main ways to use the Tracking ID: embedding the code directly into the website’s HTML or utilizing a CMS plugin. You’ll need to have your ID handy for either method.
- For CMS like WordPress, you can collect Google Analytics data by installing a third-party app. You’ll need to download the app and follow the instructions to link it with your Google account. From there, you’ll need to connect it with the website to be tracked and add your Tracking ID.
- For websites that don’t support third-party apps, you’ll need to add your code directly. As you’ll find your Tracking ID (see instructions above), you should see a string of JavaScript code under the heading Global Site Tag on the same page. To start tracking, you’ll need to copy and paste this code into the <head> tags of web pages.
You can verify that your tracking is working by viewing real-time data as it’s collected. To do this, navigate to the associated property in your Google Analytics account, then open Reporting from the left-hand panel. Select Real-Time followed by Overview.
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